Erin Weigel

Erin Weigel is an Amsterdam-based Principal Designer, Senior Design Manager, and Conference Speaker. She writes about Conversion Design, UX, A/B Testing, CRO, business, and leadership.

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“Making Websites Win” by Dr. Karl Blanks and Ben Jesson. It’s a self-published classic that came out in 2017.

Hypothesis template: Based on (data, observation, research), we believe that (insert customer problem here). Because of this (insert consequence of customer problem). If we (insert solution here), then (insert anticipated impact of solution here). We will know this is true when we see (insert metric and expected impact on that metric).

Here’s a hypothesis template to use and reuse for your A/B tests. It’s simple and effective to crystalize your thoughts as you design a variant.

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Change starts from the top. Leaders need to buy into it and…

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Thanks to everyone who filled out my recent questionnaire. Haven’t filled the survey out yet? Your input is helpful!

An advertising banner that names Erin Weigel at a Top A/B Testing Influencer of 2022 by Kamaleoon

That means I’ve provided value to the experimentation community by sharing my experience.

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