The Good Experimental Design toolkit templates and checklist level-up your experimental design. As Ronald Fisher learned, experiment data is only as good as the design you put into it.
The Good Experimental Design toolkit Read More →
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Randomization is the hidden power behind A/B testing. When randomized properly, the confounds in your data are completely removed. This allows you trust any cause/effect relationship you might observe.
Lukas Vermeer’s manual sample ratio mismatch (SRM) checker Read More →
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