Design for Impact

Your Guide to Designing Effective Product Experiments

Design for Impact laying open on a desk next to some highlighters and a computer.
Design for Impact will be released in Spring 2024.

Design for Impact

Your Guide to Designing Effective Product Experiments

Design for Impact laying open on a desk next to some highlighters and a computer.
Design for Impact will be released in Spring 2024.

Opinion-based product design and development decisions are woefully ineffective.

“Design for Impact” gives you the science-backed tools you need to move beyond opinion and drive growth through experimentation. Packed with practical A/B testing advice and some hilariously instructive anecdotes, “Design for Impact” guides you through the entire Conversion Design process.

The Conversion Design process combines design, science, and business. Design by way of human-centered problem solving. Science by way of the scientific method. And business by way of value creation and transfer to stakeholders within the eco-system.

Conversion Design

A venn diagram showing that Conversion Design is where design, science, and business intersect.
Conversion Design combines design, business, and science.

Unlike other design processes, which are based on linear thinking, Conversion Design is based on systems thinking. Systems thinking, is a practice and set of tools that helps you understand and capture things in a dynamic and interconnected way. With it, you can represent and understand the world around you more accurately to make optimal decisions in the face of complexity. 

Systems Thinking

Linear thinking vs. systems thinking.
Linear thinking has clear, cause/effect relationships. Systems thinking captures complex relationships between things.


Conversion Design works much like a machine. Teams work together and lean on each other’s strengths at different points in the Conversion Design process by representing a wide range of disciplines. Everyone plays an important role to get through each step.

The Conversion Design Process

The conversion design process, which has seven interconnected steps and an output of knowledges.
The Conversion Design process, which works like a machine.

A/B testing is a common form of randomized controlled experiment. And it's the secret sauce to designing better products. “Design for Impact” walks you through how to design effective product experiments to create the knowledge you need to make optimal decisions. 

As a bonus, “Design for Impact” gives you “The Good Experimental Design Toolkit.” With this toolkit you can immediately convert your new knowledge into impactful action.

The Good Experimental Design Toolkit

Templates and a checklist to structure your thoughts.

The Good Experimental Design Toolkit with four templates and a checklist.
The Good Experimental Design Toolkit by Erin Weigel.

FAQ

Answers to common questions.

Have more questions?
Send me a message via my contact form.

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