Some of the most impactful experiments run on high-traffic websites involve improvements in color.
The right colors can mean the difference between a buy and a bounce. A prime example of this is a case study from Bing. Ron Kohavi, an expert in online experimentation and author of the book “Trustworthy Online Controlled Experiments” shared this experiment in a Harvard Business Review article.
How Microsoft made big conversion gains with small color tweaks Read More →
A/B Testing