Hi, I’m Erin.
I deliver impactful designs, lead effective teams, and tell stories about how I do it.
Things I think
Good design has impact.
I test my designs to make things better—not just different.
Work should be fun.
I grow and guide diverse, high-performing teams.
It's always storytime.
I speak at companies and conferences worldwide.
Things I think
Good design has impact.
I test my designs so I make things better—not just different.
Work should be fun.
I grow and guide collaborative, high-performing teams.
It's always storytime.
I speak at businesses and conferences worldwide.
Design for Impact
Rally your team around a process that drives growth.
Conversion design combines design, business, and science to get everyone on your team making the best design decisions possible—together.
Keynote speaker
Need to "wow" a crowd?
Look no further—I can help.
Choose from these topics:
- A/B Testing & Conversion Design
- Experimentation Culture
- Design Systems & Product Accessibility
- Team Leadership & Management
Prefer something custom?
I do that, too!
Keynote speaker
Need to wow a crowd? Look no further—I can help.
I speak at in-person and remote conferences around the world.
Choose from one of these topics:
- A/B Testing & Conversion Design
- Experimentation Culture
- Design Systems & Product Accessibility
- Team Leadership & Management
Prefer something custom?
I do that, too! Let's chat about what you need.
Places I've spoken
I've given talks at these conferences, companies, and communities.
Places I've spoken
I've given talks at these conferences, companies, and communities.
Kind words
from fun people
Andrei Radu
CEO & Founder, GPeC Summit
"Erin was one of the most appreciated keynote speakers at GPeC SUMMIT.
She had a very practical presentation with hands-on tips people could implement right away. She was also very engaging and fun—the entire recipe of success when it comes to a keynote speaker.
I totally recommend her for all conferences focused on great quality content and less 'blah-blah.'"
Guido X Jansen
Host, CRO.cafe Podcast
“Erin's a great inspiration in the way she talks about her work and shares her knowledge in fun and insightful ways.
She's a great addition to any conference and knows how to engage an audience and give people actionable tips for their business. And besides that she's also great fun to hang out with, highly recommended!”
Pedro Marques
Head of UX, Shopify
“Erin is by far one of the professionals that had the most impact in my career.
Whenever I needed help, mentorship, design opinions, or anything else she would be there. I saw first hand Erin advocate for the right thing and she shines in leading by example.
I really hope to work under her leadership again someday.”
Kind words from fun people
“Erin walked me through some great tools for organizational change to bring my company along on the Accessibility and Design Systems journey.
Erin walked me through some great tools for organizational change to bring my company along on the Accessibility and Design Systems journey. Since then, I’ve run workshops with those tools she provided, which teams really enjoyed. What I hoped for—and what Erin delivered—was a no-nonsense conversation about measurement.
Since our initial chat, Erin has spoken to more members of our leadership team and has provided incredibly helpful materials. I’m excited to implement some of Erin’s suggestions and report back!
– Renee Psomadelis, Product Manager, Canva
"Erin was one of the most appreciated keynote speakers at GPeC SUMMIT in May 2022.
She had a very practical presentation with hands-on tips people could implement right away. She was also very engaging and fun—the entire recipe of success when it comes to a keynote speaker. I totally recommend her for all conferences focused on great quality content and less 'blah-blah.'"
– Andrei Radu, CEO & Founder, GPeC Summit
“Erin's a great inspiration in the way she talks about her work and shares her knowledge in fun and insightful ways.
She's a great addition to any conference and knows how to engage an audience and give people actionable tips for their business. And besides that she's also great fun to hang out with, highly recommended!”
– Guido X Jansen, Host, CRO.cafe
Things I wrote
How to improve collaboration between design and product
Designers feel frustrated and product people are skeptical…
Read more →
“Making Websites Win” Book Review
“Making Websites Win” by Dr. Karl Blanks and Ben Jesson. It’s a self-published classic that came out in 2017.
Read more →
Hypothesis template
Here’s a hypothesis template to use and reuse for your A/B tests. It’s simple and effective to crystalize your thoughts as you design a variant.
Read more →Get fun emails
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