Hi, I'm Erin
I help you deliver measurable product improvements, lead more effective teams, and I tell stories about how I do it.
Hi, I’m Erin.
I help you deliver measurable product improvements, lead more effective teams, and I tell stories about how I do it.
Good news! My new book, “Design for Impact: Your Guide to Designing Effective Product Experiments” is now available.
Things I can do for you
Conference talks
An engaging presenter for your next event. I inspire your audience and arm them with actionable tips.
Hands-on workshops
Level-up your team's approach to experimentation and design with an in-person workshop.
Custom content
A published author to craft highly engaging, custom content for your business.
Things I can do for you
Conference talks
An engaging presenter for your next event. I inspire your audience and arm them with actionable tips.
Hands-on workshops
Level-up your team's approach to experimentation and design with an in-person workshop.
Custom content
A published author to craft highly engaging, custom content for your business.
Design for Impact
Your Guide to Designing Effective Product Experiments
Design for Impact features the Conversion Design process to help you and your team drive business growth. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self-deprecating humor that will leave you smiling—if not laughing aloud.
The Good Experimental Design toolkit in the appendix presents everything you learn into step-by-step process for you to use each day.
Bonus! Get a FREE sticker when you order through this webshop.
€ 39,99 incl. VATAdd to cart
*This webshop serves EU customers only.
Keynote speaker
Need to "wow" a crowd?
Look no further—I can help.
Choose from these topics:
- A/B Testing & Conversion Design
- Experimentation Culture
- Design Systems & Product Accessibility
- Team Leadership & Management
Prefer something custom?
I do that, too!
Keynote speaker
Need to wow a crowd? Look no further.
I'm a keynote speaker at in-person and remote conferences around the world.
Choose from one of these topics:
- A/B Testing & Conversion Design
- Experimentation Culture
- Design Systems & Product Accessibility
- Team Leadership & Management
Prefer something custom?
I do that, too! Let's chat about what you need.
Places I've spoken
I've given talks at these conferences, companies, and communities.
Places I've spoken
I've given talks at these conferences, companies, and communities.
Stuff to read
Articles and resources about design and experimentation.
How Microsoft made big conversion gains with small color tweaks
Some of the most impactful experiments run on high-traffic websites involve improvements in color. The right colors can mean the difference between a buy and a bounce.
Read more
What you need to know about sample ratio mismatches (SRMs)
Randomization within experimentation is important. It’s how we isolate the change we aim to learn about. When randomization goes wrong, you can get an SRM.
Read more
The Good Experimental Design toolkit
The Good Experimental Design toolkit templates and checklist level-up your experimental design. As Ronald Fisher learned, experiment data is only as good as the design you put into it.
Read more
Lukas Vermeer’s manual sample ratio mismatch (SRM) checker
Randomization is the hidden power behind A/B testing. When randomized properly, the confounds in your data are completely removed. This allows you trust any cause/effect relationship you might observe.
Read more
Bulk order Design for Impact and get a FREE video call
For a limited time when you buy 12 or more copies of Design for Impact you get a FREE 20-minute video call with Erin Weigel.*
Simply order all 12 copies through this webshop and mail them to a qualifying EU country. After your order is complete, Erin will reach out to the email address you used to place your order.
Questions? Contact me.
€ 39,99 incl. VATAdd to cart
*Offer valid on all bulk orders of 12 books or more placed directly through ErinDoesThings.com and shipped to all eligible EU countries. Books can be shipped to one or more addresses. Shipping costs apply and are calculated at the time of purchase. If you ship to more than one address, please use the same email address to place all the orders. Offer valid until 20 December, 2024. After your eligible order(s) are made, Erin Weigel will reach out directly via email to schedule the 20-minute video call for a time that works for both parties. A PDF receipt accompanies all orders, or you can request payment terms and a custom invoice. While supplies last.