Hi, I’m Erin.
I deliver impactful designs, lead effective teams, and tell stories about how I do it.
Things I do
Impactful design
Design is problem solving.
I test my designs to make things better—not just different.
Effective leadership
Work should be fun.
I grow and guide diverse, high-performing teams.
Useful storytelling
Wanna hear a story?
I speak at companies and conferences worldwide.
Things I do
Impactful design
Design is problem solving.
I test my designs so I make things better—not just different.
Effective leadership
Work should be fun.
I grow and guide collaborative, high-performing teams.
Useful storytelling
Wanna hear a story?
I speak at businesses and conferences worldwide.
It's storytime!
I give conference talks at remote and in-person events.
My topics include:
- A/B Testing
- Designing for Impact
- Design Systems
- Product Accessibility
- Leadership & Management
It's storytime!
I give conference talks at remote and in-person events.
My topics include:
- A/B Testing & Designing for Impact
- Design Systems & Product Accessibility
- Team Leadership & Management
Kind words
from fun people
Andrei Radu
CEO & Founder, GPeC Summit
"Erin was one of the most appreciated keynote speakers at GPeC SUMMIT.
She had a very practical presentation with hands-on tips people could implement right away. She was also very engaging and fun—the entire recipe of success when it comes to a keynote speaker.
I totally recommend her for all conferences focused on great quality content and less 'blah-blah.'"
Guido X Jansen
Host, CRO.cafe Podcast
“Erin's a great inspiration in the way she talks about her work and shares her knowledge in fun and insightful ways.
She's a great addition to any conference and knows how to engage an audience and give people actionable tips for their business. And besides that she's also great fun to hang out with, highly recommended!”
Pedro Marques
Head of UX, Shopify
“Erin is by far one of the professionals that had the most impact in my career.
Whenever I needed help, mentorship, design opinions, or anything else she would be there. I saw first hand Erin advocate for the right thing and she shines in leading by example.
I really hope to work under her leadership again someday.”
Kind words from fun people
"Erin was one of the most appreciated keynote speakers at GPeC SUMMIT in May 2022.
She had a very practical presentation with hands-on tips people could implement right away. She was also very engaging and fun—the entire recipe of success when it comes to a keynote speaker. I totally recommend her for all conferences focused on great quality content and less 'blah-blah.'"
– Andrei Radu, CEO & Founder, GPeC Summit
“Erin's a great inspiration in the way she talks about her work and shares her knowledge in fun and insightful ways.
She's a great addition to any conference and knows how to engage an audience and give people actionable tips for their business. And besides that she's also great fun to hang out with, highly recommended!”
– Guido X Jansen, Host, CRO.cafe
“Erin is by far one of the professionals that had the most impact in my career.
Whenever I needed help, mentorship, design opinions, or anything else she would be there. I saw first hand Erin advocate for the right thing and she shines in leading by example.
I really hope to work under her leadership again someday."
– Pedro Marques, Head of UX, Shopify
Things I wrote
Hypothesis template
Here’s a hypothesis template to use and reuse for your A/B tests. It’s simple and effective to crystalize your thoughts as you design a variant.
Read more →
How can you mature a culture of experimentation?
Change starts from the top. Leaders need to buy into it and…
Read more →
Books for my book research
Thanks to everyone who filled out my recent questionnaire. Haven’t filled the survey out yet? Your input is helpful!
Read more →Got things that need doin'?
I'm available to speak at events and do practical design workshops. If you'd like to level-up your team, gimme a shout.
Got things that need doin'?
I'm available to speak at events and do practical design workshops. If you'd like to level-up your team, gimme a shout.
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