Hi, I'm Erin
I help you deliver measurable product improvements, lead more effective teams, and I tell stories about how I do it.
Hi, I’m Erin.
I help you deliver measurable product improvements, lead more effective teams, and I tell stories about how I do it.
My new book, “Design for Impact: Your Guide to Designing Effective Product Experiments” is now available.
Services offered to you
Conference talks
An engaging presenter for your next event. I inspire your audience and arm them with actionable tips.
Hands-on workshops
Level-up your team's approach to experimentation and design with an in-person workshop.
Custom content
A published author to craft highly engaging, custom content for your business.
Services offered
Conference talks
An engaging presenter for your next event. I inspire your audience and arm them with actionable tips.
Hands-on workshops
Level-up your team's approach to experimentation and design with an in-person workshop.
Custom content
A published author to craft highly engaging, custom content for your business.
![Design for Impact with sticker Design for Impact: Your Guide to Designing Effective Product Experiments book by Erin Weigel on a bookshelf. Propped up against the book is a die cut sticker that says, "Make things better—not just different"](https://erindoesthings.com/wp-content/uploads/2024/05/book-with-sticker-1024x965.png)
Design for Impact
Your Guide to Designing Effective Product Experiments
Design for Impact features the Conversion Design process to help you and your team drive business growth. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self-deprecating humor that will leave you smiling—if not laughing aloud.
The Good Experimental Design toolkit in the appendix presents everything you learn into step-by-step process for you to use each day.
Bonus! Get a FREE sticker when you order through this web shop.
€ 39,99 incl. VATAdd to cart
*This webshop serves EU customers only.
Keynote speaker
![Erin Weigel on Stage Erin Weigel talking on stage with a spotlight shining on her.](https://erindoesthings.com/wp-content/uploads/2024/03/Erin-Talking.webp)
Need to "wow" a crowd?
Look no further—I can help.
Choose from these topics:
- A/B Testing & Conversion Design
- Experimentation Culture
- Design Systems & Product Accessibility
- Team Leadership & Management
Prefer something custom?
I do that, too!
Keynote speaker
Need to wow a crowd? Look no further.
I'm a keynote speaker at in-person and remote conferences around the world.
Choose from one of these topics:
- A/B Testing & Conversion Design
- Experimentation Culture
- Design Systems & Product Accessibility
- Team Leadership & Management
Prefer something custom?
I do that, too! Let's chat about what you need.
![Erin Weigel on Stage Erin Weigel talking on stage with a spotlight shining on her.](https://erindoesthings.com/wp-content/uploads/2024/03/Erin-Talking.webp)
Places I've spoken
I've given talks at these conferences, companies, and communities.
![Spotify Spotify](https://erindoesthings.com/wp-content/uploads/2022/07/Spotify.png)
![Hotjar Hotjar](https://erindoesthings.com/wp-content/uploads/2022/07/Hotjar.png)
![Meta Meta](https://erindoesthings.com/wp-content/uploads/2022/07/Meta.png)
![Conversion Hotel Conversion Hotel](https://erindoesthings.com/wp-content/uploads/2022/07/Conversion-Hotel.png)
![ConversionXL ConversionXL Digital Elite Camp](https://erindoesthings.com/wp-content/uploads/2022/07/ConversionXL.png)
![growth marketing white transparent Growth Marketing Summit](https://erindoesthings.com/wp-content/uploads/2022/10/growth-marketing-white-transparent.png)
![Deliveroo Logo Deliveroo](https://erindoesthings.com/wp-content/uploads/2022/07/Deliveroo-Logo-80-1.png)
![Conversionista! Conversionista!](https://erindoesthings.com/wp-content/uploads/2022/07/Conversionista-1.png)
![Booking Logo 80 Booking.com](https://erindoesthings.com/wp-content/uploads/2022/07/Booking-Logo-80-1.png)
![Ladies that UX Ladies that UX Amsterdam](https://erindoesthings.com/wp-content/uploads/2022/07/Ladies-that-UX.png)
![Canva Logo White Canva logo](https://erindoesthings.com/wp-content/uploads/2023/03/Canva-Logo-White.png)
Places I've spoken
I've given talks at these conferences, companies, and communities.
![Spotify Spotify](https://erindoesthings.com/wp-content/uploads/2022/07/Spotify.png)
![Hotjar Hotjar](https://erindoesthings.com/wp-content/uploads/2022/07/Hotjar.png)
![Canva Logo White Canva logo](https://erindoesthings.com/wp-content/uploads/2023/03/Canva-Logo-White.png)
![Meta Meta](https://erindoesthings.com/wp-content/uploads/2022/07/Meta.png)
![Conversion Hotel Conversion Hotel](https://erindoesthings.com/wp-content/uploads/2022/07/Conversion-Hotel.png)
![growth marketing white transparent Growth Marketing Summit](https://erindoesthings.com/wp-content/uploads/2022/10/growth-marketing-white-transparent.png)
![Deliveroo Logo Deliveroo](https://erindoesthings.com/wp-content/uploads/2022/07/Deliveroo-Logo-80-1.png)
![Conversionista! Conversionista!](https://erindoesthings.com/wp-content/uploads/2022/07/Conversionista-1.png)
![Booking Logo 80 Booking.com](https://erindoesthings.com/wp-content/uploads/2022/07/Booking-Logo-80-1.png)
![Ladies that UX Ladies that UX Amsterdam](https://erindoesthings.com/wp-content/uploads/2022/07/Ladies-that-UX.png)
![ConversionXL ConversionXL Digital Elite Camp](https://erindoesthings.com/wp-content/uploads/2022/07/ConversionXL.png)