Who Should Read This Book
If you’re a curious person working in tech who wants to deliver impactful work, you should read this book. If you’re a business leader looking to help your team make better decisions, you should read this book. If you want to level-up your approach to experimentation, you should read this book. In short, everyone—from CEOs to marketers, engineers, product people, through to designers and content folks—should read this book.
Takeaways
- Learn a fun, balanced approach to digital product experimentation to get your whole team testing customer-centric ideas.
- Stop making changes and start making improvements with the Conversion Design process.
- Follow the Good Experimental Design toolkit so that you and your entire team design for impact together.
- Clear up confusion around A/B testing with helpful tools and practical advice.
- Look for loads of actionable tips for effective product experimentation to give your team insight into the big picture.
- Make the complex math behind why experimentation works easy and understandable.
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