About me

Hi, my name is Erin Weigel.

About me

Hi, my name is Erin Weigel.

Erin Weigel working at her desk
Erin Weigel is a Principal Designer, Senior Design Manager, and Storyteller.
Erin Weigel working at her desk
Erin Weigel is a Principal Designer, Senior Design Manager, and Storyteller.

I deliver impactful, user-centric products and tell stories about how I do it. 

My career started in customer service when I worked retail and waited tables. This experience gave me a service mindset, which guides my design approach.

I've got lots of experience testing designs at Booking.com, where I worked for 9 years. I also dabble in product management, engineering, and people management.

Previously my specialty was data-informed design and experimentation. Now I focus on design systems, operations, and product accessibility.

I live in Amsterdam, The Netherlands, with my boyfriend, Jan, our daughter, Hedda, and our smelly dog, Boon.

I deliver impactful, user-centric products and tell stories about how I do it.

My career started in customer service when I worked retail and waited tables. This experience gave me a service mindset, which guides my design approach.

I've got lots of experience testing designs at Booking.com, where I worked for 9 years. I also dabble in product management, engineering, and people management.

Previously my specialty was data-informed design and experimentation. Now I focus on design systems, operations, and product accessibility.

I live in Amsterdam, The Netherlands, with my boyfriend, Jan, our daughter, Hedda, and our smelly dog, Boon.

My strengths

Based on Gallup's Strengthsfinder 2.0

Strategic

Always ready with the next move forward.

Positivity

Quick to smile and generous with praise.

Individualization

Appreciates the unique qualities of others.

Empathy

Instinctively understands and cares about people.

Achiever

Driven to make progress and get results.

Quotation mark

Be kind & make things better

MY LIFE MOTTO

Quotation mark

Be kind & make things better

MY LIFE MOTTO

Work history

I have more than 12 years of experience.

Senior Design Manager

Design Systems, Accessibility & Operations

Oct 2021–current (9 months)


I lead the company’s Design System, operations, and accessibility efforts
across all products, platforms, and disciplines.

  • Managed and passed an accessibility audit to maintain a multi-year contract worth 2 million per year.
  • Defined the Design System Engineer job descriptions and hiring process and hired two high-level mobile engineers.
  • Write and manage job descriptions for various individual contributor and management roles.
  • Measure team progress with a bi-yearly Design System Health survey and monitor other technical health metrics.

Principal Designer

Design Systems, Accessibility & Operations

Sept 2019–Sept 2021 (3 years)


I led Booking.com's Design System, operations, and accessibility efforts across an org of hundreds of designers and thousands of engineers.

  • Achieved WCAG 3.0 compliance within a year. 
  • Facilitated the creation of a team vision and managed the team from storming, to norming, to performing within 6 months.
  • Shipped Assembly, Booking.com’s internal suite of design and development tools that increase engineering and design quality, performance, and efficiency.
  • Performed interviews for other disciplines at all levels—including a C-suite role—such as data science, engineering, product management, and content.

Nov 2016–Aug 2019 (3 years)

I led a 30+ person design team that redesigned a collection of partner-facing utilities. 

  • Increased designer job satisfaction by 25% with team development practices.
  • Doubled partner sign-ups and reduced customer service contacts through A/B-tested product improvements.

Senior Designer

Post-booking Customer Engagement

Oct 2015–Oct 2016 (1 year)

I worked on a cross-disciplinary team that designed and developed Booking.com's Travel Guide product. 

  • Conclusively increased customer loyalty and reduced customer service inbound with a redesign of the travel guide's Transport Section.
  • Designed, engineered, and released new content and features into the Travel Guide and measured its impact via A/B tests.
  • Helped to scale the diverse design team from about 30 people to 300+ as a hiring manager.
  • Recruited talent and was a brand ambassador at conferences via public speaking about design, product, and tech.

Product Owner

Mobile-focused Product Management

Oct 2014–Oct 2015 (1 year)

I led a development team that improved customer experience through the use of machine learning, data science, and product personalization.

  • Conclusively increased product conversion through the release of various mobile-context, last-minute booking features such as "Nearby Airport Hotels" and smarter auto-extended search results.

Designer

Tablet Web & Desktop Landing Pages

Feb 2013–Apr 2014 (1 year, 2 months)

Designed and developed Booking.com’s tablet website on a cross-disciplinary team.

  • Identified major UX issues through user research I conducted with a team across the globe and in-house.
  • Solved many UX issues via A/B tests, which conclusively increased conversion.
  • Created training sessions for new-hires about design and experimentation best practices that I presented during Tech Team on-boarding sessions.

Education

I hold a Bachelor's Degree in Fine Art (B.F.A.)

Maryland Institute College of Art (MICA))

Baltimore, U.S.A.

Konstfack

Stockholm, Sweden

Nielsen Norman Group UX Certified Badge

International Certification

Got things that need doin'?

I'm available to speak at events and do practical design workshops. If you'd like to level-up your team, gimme a shout.

Got things that need doin'?

I'm available to speak at events and do practical design workshops. If you'd like to level-up your team, gimme a shout.

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