Use this frequentist sample size calculator to figure out how many people you need in each variant of your A/B test.
Frequentist sample size calculator Read More →
A/B Testing, Resources
A/B Testing
Some of the most impactful experiments run on high-traffic websites involve improvements in color. The right colors can mean the difference between a buy and a bounce.
How Microsoft made big conversion gains with small color tweaks Read More →
A/B Testing, Stories