Hands-on workshops
Become a team that thinks critically and executes flawlessly.
Level-up your team's approach to research and experimental design with one of my two workshops.
The good experimental design workshop
This workshop is designed for any curious experimenter who's kinda scared of math but wants to...
- Gain confidence in the language and concepts used within experimentation, and
- Level-up their experimental design to collect reliable A/B testing data.
So, if you LOVE experimenting, BUT you're intimidated by p-values and confused by type I and type II errors—this is for you.
What you’ll learn
Most people learn experimentation concepts in a piecemeal way. That means that the "big picture" of how the concepts within experimentation fit together is often fuzzy.
In this workshop, Erin Weigel (Principal Designer) and Lucas Bernardi (Principal Data Scientist) pull all the experimental design concepts together, cover them one-by-one (with pictures!), and show you clearly how they all fit together. Once you have the big picture, they'll walk you through the Good Experimental Design Toolkit so you can put it into practice.
The Good Experimental Design Toolkit is a series of step-by-step templates to help you and your team structure your thought process to design effective experiments.
How this course is different
Erin and Lucas use plain language, clear examples, and facilitate hands-on exercises to share not only the theory behind experimentation, but also practical tips to help you in your day job.
Between Erin’s enthusiasm for experimentation and Lucas’s data science expertise—you’ll have a great time—and learn a LOT, too!
What this workshop covers
In this workshop you will...
- Learn a little science history to give you context on the origins of good experimental design
- Gain confidence in statistics and understand its confusing terminology (p-values, confidence intervals, alpha and beta, error types, sampling distributions, sample ratio mismatches, etc.)
- Identify good experimental design through analyzing and critiquing experiment data and documentation
- Practice designing a few high-quality experiments
- Leave with a toolkit to make designing good experiments easy as pie (or cake, if that’s your thing)
Erin Weigel is a Principal Designer and author of the book, “Design for Impact: Your Guide to Designing Effective Product Experiments.” She has designed, developed, and analyzed thousands of experiments during her more than 15-year career.
From email marketing design and development, through to experimenting holistically across mobile app UI—Erin has deep knowledge of all the ways things can go wrong. (In other words, if there was a mistake that could be made, Erin made it. And now she can tell you about it, so you can avoid them!)
Though she stopped taking formal math classes when she was 15, she learned a lot about experimentation from these world-leading experts:
- Lucas Bernardi, her co-facilitator,
- Lukas Vermeer, experimentation consultant, and
- Jonas Alves, CEO and co-founder of ABsmartly (AB testing tool)
Erin remembers the challenge of learning this stuff. But she knows enough now to be able to simplify tough concepts into plain language and fun pictures alongside her co-facilitator, Lucas. Her approach makes learning more intuitive and way more fun than a university-type lecture.
Lucas Bernardi is a Principal Data Scientist. He’s worked in big tech for X years, and he was an expert advisor for “Design for Impact.” He loves all things science and has a total knack for explaining hard concepts with stories and metaphors. He’s super laid back, very patient, and he takes a practical approach to experimentation because he knows that the theory is only useful when it’s applied—and gives results.
Check out “Design for Impact”
This course is based on content from “Design for Impact: Your Guide to Designing Effective Product Experiments.” Get a copy now to prime yourself for the workshop.
There are currently no courses scheduled. To hire me to lead one for your organization contact me.
Hands-on workshops
Become a team that thinks critically and executes flawlessly.
Level-up your team's approach to research and experimental design with one of my two workshops.
The good experimental design workshop
This workshop is designed for any curious experimenter who's kinda scared of math but wants to...
- Gain confidence in the language and concepts used within experimentation, and
- Level-up their experimental design to collect reliable A/B testing data.
So, if you LOVE experimenting, BUT you're intimidated by p-values and confused by type I and type II errors—this is for you.
What you’ll learn
Most people learn experimentation concepts in a piecemeal way. That means that the "big picture" of how the concepts within experimentation fit together is often fuzzy.
In this workshop, Erin Weigel (Principal Designer) and Lucas Bernardi (Principal Data Scientist) pull all the experimental design concepts together, cover them one-by-one (with pictures!), and show you clearly how they all fit together. Once you have the big picture, they'll walk you through the Good Experimental Design Toolkit so you can put it into practice.
The Good Experimental Design Toolkit is a series of step-by-step templates to help you and your team structure your thought process to design effective experiments.
How this course is different
Erin and Lucas use plain language, clear examples, and facilitate hands-on exercises to share not only the theory behind experimentation, but also practical tips to help you in your day job.
Between Erin’s enthusiasm for experimentation and Lucas’s data science expertise—you’ll have a great time—and learn a LOT, too!
What this workshop covers
In this workshop you will...
- Learn a little science history to give you context on the origins of good experimental design
- Gain confidence in statistics and understand its confusing terminology (p-values, confidence intervals, alpha and beta, error types, sampling distributions, sample ratio mismatches, etc.)
- Identify good experimental design through analyzing and critiquing experiment data and documentation
- Practice designing a few high-quality experiments
- Leave with a toolkit to make designing good experiments easy as pie (or cake, if that’s your thing)
Erin Weigel is a Principal Designer and author of the book, “Design for Impact: Your Guide to Designing Effective Product Experiments.” She has designed, developed, and analyzed thousands of experiments during her more than 15-year career.
From email marketing design and development, through to experimenting holistically across mobile app UI—Erin has deep knowledge of all the ways things can go wrong. (In other words, if there was a mistake that could be made, Erin made it. And now she can tell you about it, so you can avoid them!)
Though she stopped taking formal math classes when she was 15, she learned a lot about experimentation from these world-leading experts:
- Lucas Bernardi, her co-facilitator,
- Lukas Vermeer, experimentation consultant, and
- Jonas Alves, CEO and co-founder of ABsmartly (AB testing tool)
Erin remembers the challenge of learning this stuff. But she knows enough now to be able to simplify tough concepts into plain language and fun pictures alongside her co-facilitator, Lucas. Her approach makes learning more intuitive and way more fun than a university-type lecture.
Lucas Bernardi is a Principal Data Scientist. He’s worked in big tech for X years, and he was an expert advisor for “Design for Impact.” He loves all things science and has a total knack for explaining hard concepts with stories and metaphors. He’s super laid back, very patient, and he takes a practical approach to experimentation because he knows that the theory is only useful when it’s applied—and gives results.
Check out “Design for Impact”
This course is based on content from “Design for Impact: Your Guide to Designing Effective Product Experiments.” Get a copy now to prime yourself for the workshop.
There are currently no courses scheduled. To hire me to lead one for your organization contact me.
Got things that need doin'?
I'm available to speak at events and do practical design workshops. If you'd like to level-up your team, gimme a shout.
Got things that need doin'?
I'm available to speak at events and do practical design workshops. If you'd like to level-up your team, gimme a shout.