Hands-on workshops

1. The good experimental design workshop

This workshop is designed for any curious experimenter who's kinda scared of math but wants to... 

• Gain confidence in the language and concepts used within experimentation, and 
• Level-up their experimental design to collect reliable A/B testing data. 

So, if you LOVE experimenting, BUT you're intimidated by p-values and confused by type I and type II errors—this is for you. 

What you’ll learn

Most people learn experimentation concepts in a piecemeal way. That means that the "big picture" of how the concepts within experimentation fit together is often fuzzy.

In this workshop, Erin Weigel (Principal Designer) and Lucas Bernardi (Principal Data Scientist) pull all the experimental design concepts together, cover them one-by-one (with pictures!), and show you clearly how they all fit together. Once you have the big picture, they'll walk you through the Good Experimental Design Toolkit so you can put it into practice.

The Good Experimental Design Toolkit is a series of step-by-step templates to help you and your team structure your thought process to design effective experiments. 

How this course is different

Erin and Lucas use plain language, clear examples, and facilitate hands-on exercises to share not only the theory behind experimentation, but also practical tips to help you in your day job.

Between Erin’s enthusiasm for experimentation and Lucas’s data science expertise—you’ll have a great time—and learn a LOT, too!

What this workshop covers

In this workshop you will... 

• Learn a little science history to give you context on the origins of good experimental design
• Gain confidence in statistics and understand its confusing terminology (p-values, confidence intervals, alpha and beta, error types, sampling distributions, sample ratio mismatches, etc.)
• Identify good experimental design through analyzing and critiquing experiment data and documentation 
• Practice designing a few high-quality experiments  
• Leave with a toolkit to make designing good experiments easy as pie (or cake, if that’s your thing)

Erin Weigel is a Principal Designer and author of the book, “Design for Impact: Your Guide to Designing Effective Product Experiments.” She has designed, developed, and analyzed thousands of experiments during her more than 15-year career. 

From email marketing design and development, through to experimenting holistically across mobile app UI—Erin has deep knowledge of all the ways things can go wrong. (In other words, if there was a mistake that could be made, Erin made it. And now she can tell you about it, so you can avoid them!)

Though she stopped taking formal math classes when she was 15, she learned a lot about experimentation from these world-leading experts: 

• Lucas Bernardi, her co-facilitator, 
• Lukas Vermeer, experimentation consultant, and 
• Jonas Alves, CEO and co-founder of ABsmartly (AB testing tool) 

Erin remembers the challenge of learning this stuff. But she knows enough now to be able to simplify tough concepts into plain language and fun pictures alongside her co-facilitator, Lucas. Her approach makes learning more intuitive and way more fun than a university-type lecture.

Lucas Bernardi is a Principal Data Scientist. He’s worked in big tech for more than 15 years, and he was an expert advisor for “Design for Impact.” He loves all things science and has a total knack for explaining hard concepts with stories and metaphors. He’s super laid back, very patient, and he takes a practical approach to experimentation because he knows that the theory is only useful when it’s applied—and gives results.

There are currently no courses scheduled.

To get a workshop for your organization contact me.

2. Research methods for impactful insights

Become a UXer who creates undeniable business impact with customer-centric insights that move your most important business metrics.
Erin facilitates this workshop with a mix of engaging short stories, interactive quizzes, and hands-on exercises to reinforce your learning.

What you'll learn

• An impactful research framework to ensure your insights align with not only your customer needs but also your business goals
• The different types of research questions and what a good research question sounds like
• How to choose the right research method to answer your well-written research questions, and finally
• How to create a User Experience Landscape to centralize all your quantitative and qualitative research insights into an inspiring artifact to align your teams around

You’ll even get a little time to start on your very own Experience Landscape to get tips and tricks directly from Erin about how to create them.

You will leave with the ability to better position your research strategy to support business goals while keeping organizational focus squarely on solving customer problems.

How this course is different

This workshop has a nice mix of foundational theory with hands-on practice. Not only will you understand why to approach research in the way Erin suggests, but you'll also make a research plan based on your own important business goals. There's also plenty of time to ask questions, and you leave the workshop with stuff that's immediately actionable (and impactful) in your day job.

What you need to participate

Please bring your laptop or tablet along to the workshop. You will need one to create your Experience Landscape.

You will leave with the start of your very own Experience Landscape and a handful of useful research frameworks and mental models.

There are currently no courses scheduled.

To get a workshop for your organization contact me.