FAQ

Conversion Design is good design 

Although it sounds fancy, Conversion Design simply means “good design.”
But it’s design we can be confident is good because it’s been tested with a hypothesis that’s proven true through an A/B test.

In short, Conversion Design combines user-centered design and the scientific method so we know when we’ve made something better and not just different. 

Erin Weigel is an Amsterdam-based Principal Designer, Senior Design Manager, and Conference Speaker.

She's run more than 1,200 experiments and helped to foster a culture of experimentation when she worked as Principal Designer at Booking.com.

Now, she shares what she learned from that unique experience by giving conference talks, writing on her blog, and with her new book, which is due to be published in 2024—"Good Design Converts."

A beta reader is a test reader of an unreleased book. They give feedback from the perspective of a typical reader about content, experience, and other issues.

Beta readers of "Good Design Converts" will give feedback through a tool called "Help This Book." It allows you to easily highlight what you find interesting, boring, slow, or problematic.

Your preorder will be sent to you via eBook before the official launch of the printed book. With your preorder you also receive a paperback copy of the book, which will be sent to you after the official launch.

The official launch is expected in 2024.