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This is where I write about design, leadership, experimentation—and more!
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Designers feel frustrated and product people are skeptical…
Read more →“Making Websites Win” by Dr. Karl Blanks and Ben Jesson. It’s a self-published classic that came out in 2017.
Read more →Here’s a hypothesis template to use and reuse for your A/B tests. It’s simple and effective to crystalize your thoughts as you design a variant.
Read more →Change starts from the top. Leaders need to buy into it and…
Read more →Thanks to everyone who filled out my recent questionnaire. Haven’t filled the survey out yet? Your input is helpful!
Read more →That means I’ve provided value to the experimentation community by sharing my experience.
Read more →Blog
This is where I write about design, leadership, experimentation—and more!
Designers feel frustrated and product people are skeptical…
Read more →“Making Websites Win” by Dr. Karl Blanks and Ben Jesson. It’s a self-published classic that came out in 2017.
Read more →Here’s a hypothesis template to use and reuse for your A/B tests. It’s simple and effective to crystalize your thoughts as you design a variant.
Read more →Change starts from the top. Leaders need to buy into it and…
Read more →Thanks to everyone who filled out my recent questionnaire. Haven’t filled the survey out yet? Your input is helpful!
Read more →That means I’ve provided value to the experimentation community by sharing my experience.
Read more →


Be kind & make things better
Hi, I'm Erin Weigel, and these are the words I live by.
I deliver impactful, user-centric products and tell stories about how I do it.



Be kind & make things better
Hi, I'm Erin Weigel, and these are the words I live by.
I deliver impactful, user-centric products and tell stories about how I do it.
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