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This is where I write about design, leadership, experimentation—and more!

Blog

This is where I write about design, leadership, experimentation—and more!

Hypothesis template: Based on (data, observation, research), we believe that (insert customer problem here). Because of this (insert consequence of customer problem). If we (insert solution here), then (insert anticipated impact of solution here). We will know this is true when we see (insert metric and expected impact on that metric).

Hypothesis template

By Erin Weigel August 4, 2022

Here’s a hypothesis template to use and reuse for your A/B tests. It’s simple and effective to crystalize your thoughts as you design a variant.

Read more →
Image of a piece of paper with the word, "How?" written on it.

How can you mature a culture of experimentation?

By Erin Weigel July 28, 2022

Change starts from the top. Leaders need to buy into it and…

Read more →
Pile of books sitting in the grass in front of some flowers

Books for my book research

By Erin Weigel July 27, 2022

Thanks to everyone who filled out my recent questionnaire. Haven’t filled the survey out yet? Your input is helpful!

Read more →
An advertising banner that names Erin Weigel at a Top A/B Testing Influencer of 2022 by Kamaleoon

I’m a Top A/B Testing Influencer

By Erin Weigel July 12, 2022

That means I’ve provided value to the experimentation community by sharing my experience.

Read more →
Hypothesis template: Based on (data, observation, research), we believe that (insert customer problem here). Because of this (insert consequence of customer problem). If we (insert solution here), then (insert anticipated impact of solution here). We will know this is true when we see (insert metric and expected impact on that metric).

Hypothesis template

By Erin Weigel August 4, 2022

Here’s a hypothesis template to use and reuse for your A/B tests. It’s simple and effective to crystalize your thoughts as you design a variant.

Read more →
Image of a piece of paper with the word, "How?" written on it.

How can you mature a culture of experimentation?

By Erin Weigel July 28, 2022

Change starts from the top. Leaders need to buy into it and…

Read more →
Pile of books sitting in the grass in front of some flowers

Books for my book research

By Erin Weigel July 27, 2022

Thanks to everyone who filled out my recent questionnaire. Haven’t filled the survey out yet? Your input is helpful!

Read more →
An advertising banner that names Erin Weigel at a Top A/B Testing Influencer of 2022 by Kamaleoon

I’m a Top A/B Testing Influencer

By Erin Weigel July 12, 2022

That means I’ve provided value to the experimentation community by sharing my experience.

Read more →

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Erin Weigel working at her desk on a computer surrounded by her plants.

Be kind & make things better

Hi, I'm Erin Weigel, and these are the words I live by.
I deliver impactful, user-centric products and tell stories about how I do it.

Erin Weigel working at her desk on a computer surrounded by her plants.

Be kind & make things better

Hi, I'm Erin Weigel, and these are the words I live by.

I deliver impactful, user-centric products and tell stories about how I do it.

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