Books for my book research

Thanks to everyone who filled out my recent questionnaire!

Haven't filled the survey out yet?

If you're interested in Conversion Design, A/B Testing, and Conversion Rate Optimization (CRO) your input is helpful!

You can still fill out my Conversion Design Questionnaire here.

The responses help me to...

  1. Refine my target market, and
  2. Start some competitive analysis.
Pile of books sitting in the grass in front of some flowers
These are the books I'm reading to help me write my book about conversion design.

From the questionnaire I learned that...

1. People in my target market identify as:

  • Conversion Rate Optimization (CRO) Professionals,
  • Designers, and
  • Experimentation Specialists.

2. The most popular books about conversion design, CRO, and data-informed design are:

  • Trustworthy Online Controlled Experiments by Ron Kohavi
  • Don't Make Me Think by Steve Krug
  • A/B Testing by Dan Siroker
  • You Should Test That by Chris Goward
  • Making Websites Win by Karl Blanks & Ben Jesson

So, I bought a stack of books to dig into!

Gonna lay in the garden to soak up the sun—and some good info.

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